You've tried the oils. Maybe the heavy one that had your hair looking greasy by noon. Maybe the drugstore serum that smelled amazing and did nothing by day two. Maybe the viral one everyone swore by.
And you still flat iron. So the ends still look dry, the frizz still shows up the second it's humid, and your hair still doesn't look like the hair in the videos.
You didn't pick the wrong oil. You put it on at the wrong time.
Every strand is covered in tiny overlapping scales called the cuticle. Heat styling lifts and roughens them. Rough scales scatter light, which is why hair looks dull. They also grab moisture from the air, which is why it frizzes. Most oils are finishing products. They go on after the heat, once the surface has already taken the hit.
Purify® goes on before. In scanning electron microscope images from P&K Skin Research Center, strands styled without oil showed visibly rough, lifted cuticles. Strands styled with the oil looked noticeably smoother.
Rosemary leaves hair with a soft, healthy looking finish. PDRN cares for weakened, damaged looking strands. 31 amino acids and proteins support hair bonding for stronger, smoother looking strands.* All in a lightweight oil that doesn't sit on top and make you look greasy.
Same heat tool. A completely different result.
*The information above pertains only to the characteristics of the raw materials.